November 4, 2014 by Leave a comment

It doesn’t matter whether you’re selling a home yourself or working with a realtor, selling your property quickly is a priority. This way, you can move into your new home sooner rather than later.

Several marketing techniques can help sell a home faster, and many real estate agents host open houses which give potential buyers an opportunity to visit the home, receive information, and ask questions.

Although open houses are typical when selling a property, these aren’t always effective. As a matter of fact, you may consider open houses to be a complete waste of time. Luckily, there’s no rule that says you have to host an open house Instead, you may choose to focus on other selling methods. For example:

1. The power of an online listing

If you’re working with a realtor, ask about his marketing plan. You need your agent to do more than simply post a sign in the yard. You need your home to appear on websites, such as Zillow.com and Trulia.com.

Since many homebuyers use the Internet for preliminary searches, getting your house online is one of the most effective ways to attract attention. If you’re selling the home yourself, you can list the property on the multiple listing service (MLS) for a fee. This way, real estate agents can learn about the home and schedule times for their clients to tour the property.

Additionally, list your property on other websites, such as Owners.com and ForSaleByOwner.com (if you’re selling without an agent). You can also take advantage of a free Craigslist posting. However, there are rules when posting on this site. Read the terms and guidelines carefully to avoid having the listing removed from the site.

2. Don’t forget to add photos

With an online listing, it isn’t enough to provide text details about the property. That may be important stuff, but a picture speaks a 1000 words. Take images of each room of the house, and stage the property before taking these photos. Remove clutter, repaint and rearrange furniture to maximize space. It’s important to highlight as much available space as possible. Also, take photos of impressive features, such as a new fireplace mantel, granite countertops or any other sought-after real estate feature.

3. Create a video tour and post online

Since many homebuyers start their home search online, the more information you have online, the better. Some home sellers and agents have gotten creative and started making video tours of a property. These don’t have to be elaborate videos, and you can use any handheld video camera or the video camera on your smartphone.

Start recording at the entrance of the property and slowly walk through the home highlighting features and rooms, such as the kitchen and bathrooms, bedrooms, closets, and any other amazing features. You can add narration to your video, or use editing software to add music in the background. Once you finish recording and editing the video, post it to YouTube, attach it to your online listing, or post a link on Facebook or Twitter and share with your friends.

Bottom Line

The odds of finding a buyer with an open house are slim, so you’ll need to consider other ways to market your property and attract attention. Since the Internet is one of the first places homebuyers look, you’ll need to increase your online visibility to move your house quickly.

 


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